Neuromarketing- psychological; it is the process of figuring out why people do and buy what they do. researchers want to find out what the consumer's subconscious attitude is towards their products. Usually use focus groups.
Emotional branding- this refers to the way the consumer feels about the product regardless of the brand or price. This is used mostly when consumers are going to want the product more than they would actually need it. Example: designer/luxury products such as a Mercedes.
Branding/Creating a culture- When a company creates their own unique identity around their own brand. Delta Song tried to do this but was unsuccessful at getting consumers to know what their product actually was.
Narrow Casting- reaching out on a one to one basis; for example how in the 2004 election the Democratic party reached out to voters by going door to door showing them simi-personalized video on topics of interest.
Rhetorical Marketing- This is used to chose the right "buzz words" to correctly and successfully market an idea or product. This is used in many ways for example how republican politicians started to say "global climate change" rather than "global warming."
Under the radar marketing- This is marketing in places where a consumer would not typically look or expect a certain brand to be. For example, when Jet Blue made their ad look like the front page of The Boston Herald.
Across Media Marketing- Across media marketing is used when advertisers want to market a product in an unexpected place, such as in a movie, as opposed to the ordinary print, radio, or television ads. For example when a movie shows its characters drinking Starbucks coffee that would be across media marketing.
Product placement across media- This is much like Across Media Marketing. It is a form of cross promotion in which promotional companies surpassing the traditional advertisements and decide to include extra appeals to their offered products. (Again)For example, having movie characters drink Starbucks coffee.
